Outsourced sell-out reporting

Outsource your sell-out reporting.

You forward the files your retail partners already send. We deliver the finished month.

Most brands try to solve reseller reporting by hiring for it or by buying a tool. Both leave the same work on your desk: someone still has to chase the files, decode each partner's format, and rebuild the spreadsheet before anyone can act on it.

This is the third option. The work leaves your team entirely, and what comes back is a finished month.

What you hand over

The whole job, not the easy half

Collection stays in your name

Your resellers keep sending exactly what they send today, to you, in the format they already use. We never contact them and they never learn a new process.

Cleaning, matching, consolidation

Every file is parsed, matched to one SKU in your master catalogue, currency-converted and reconciled with your Shopify or WooCommerce sales. Malformed files and invented layouts are a person's problem here, not yours.

The close itself

By 14:00 on the 14th of every month, one reconciled wholesale + D2C report lands in your inbox and ERP-ready data lands in your systems. Anything a retailer never sent is named plainly, by retailer, door and month.

What stays yours

Outsourcing the work, not the data

Your sell-out data is yours. Every close arrives as clean CSV or Excel in your ERP's import format, and you can take the whole dataset with you at any time.

What you are outsourcing is the labour and the judgement calls: which SKU a garbled line refers to, whether a partner's new template changed meaning or just column order, whether a number that moved 40% is a real signal or a reporting artefact.

When this fits

Who this actually works for

  • You sell through retail partners or distributors who report in their own formats.
  • You also sell D2C, and nobody has the wholesale plus Shopify total in one place.
  • Month-end reporting currently eats days of someone senior's time.
  • You have tried a BI tool and found the cleaning, not the charting, was the real work.
  • You need numbers you can plan production and reorders from, not a dashboard to admire.
  • You would rather pay a predictable monthly fee than carry a hire or a half-finished internal project.

Common questions

Questions brands ask before they hand this over

What does it mean to outsource sell-out reporting?

It means a third party takes on collecting, cleaning, matching and consolidating the sell-out files your retail partners send, and delivers a finished report and clean dataset on a fixed date each month. Your team stops doing the work rather than doing it in a better tool.

Do our resellers have to do anything differently?

No. They keep sending exactly what they send today, in the format they already use, on whatever schedule they already keep. Collection stays in your name, so the relationship stays yours.

Is there software for our team to run?

None. No dashboard to learn, no login to remember, no training session. Data flows out of your inbox and your store and comes back reconciled on the 14th. Questions go to a person on WhatsApp, email or phone.

What happens if a retailer never sends their file?

The month still closes on time and that reseller is named plainly in the report, by retailer and month. We never guess a number and never quietly leave a gap for you to discover later.

What does outsourced sell-out reporting cost?

€750 per month base plus €50 per reseller per month, billed quarterly. Setup, e-commerce store sync and full historical backfill are included. A 10-reseller brand pays €1,250 a month.

How long does it take to start?

Setup and the historical backfill are done by us before your first close, so the first finished month arrives on the first 14th after setup, not after a rollout project your team has to staff.

The test of whether this worked is simple: on the 14th, the report is in your inbox and nobody on your team spent a day on it.

Pricing

One offer. Priced by the size of your problem.

One service, one published formula, no setup fee, no quote to negotiate. The base covers the parts that stay the same no matter how many resellers you have: your master catalogue, your store integration, the historical backfill and the monthly close itself. The per-reseller rate covers the part that grows: every extra format we have to parse, reconcile and map, door by door, every month.

The Unified Sell-Out Close

€750/mo base
+€50per reseller /mo
10

€1,250

per month

€3,750

per quarter · billed upfront

Billed quarterly · 3-month rolling term · 14 days' notice to cancel · excl. VAT

Included, always

  • Setup of every reseller: a custom parser per retail partner
  • Your master catalogue mapped, so every retailer name lands on one SKU
  • Shopify, WooCommerce or Magento store sync
  • Full historical backfill of the data you already have
  • One reconciled wholesale + D2C report, in your inbox by 14:00 on the 14th
  • That month of data, ERP-ready, in your import format
  • Every missing reseller, door and anomaly named in the report
  • Direct support on WhatsApp, email or phone
  • New reseller later: no fee, +€50/month from the month added

Quoted separately, so the price above stays honest: physical paper receipts that need re-keying, and genuinely bespoke data projects.

Founding brands guarantee

We don't run free trials, because we build a parser for every one of your resellers, connect your store and backfill your history before your first close. Instead, the first 10 founding brands get a 14-day satisfaction window: if we haven't taken the problem off your hands within two weeks of kickoff, you get a 100% refund.

Where the price sits

A 20-reseller brand spends 15 to 25 hours a month on this, in spreadsheets that still carry human error into reorder decisions. The realistic alternative is part-time analyst capacity at €2–4,000 a month. One reorder you don't get wrong pays for the year.